DOSIST — “Stay Calm / Landscape Your Senses” OOH Campaign

OOH, Copywriting, Art Direction

Developed as a modern outdoor campaign for dosist, this series of experiential and large-format OOH executions explored the intersection of calm, control, and sensory elevation through minimalist design language and emotionally driven copy. Inspired by wellness, architecture, and environmental textures, the campaign translated the feeling of balance into immersive public-facing moments across urban landscapes.

Using oversized typography, restrained palettes, cinematic portraiture, and tactile environmental integrations, the executions positioned dosist as both a wellness product and a lifestyle ritual. From living-wall billboards to metropolitan digital displays, each placement was designed to feel intentional within its environment — blending serenity into fast-paced city life.

Taglines such as “Stay Calm.” and “Landscape Your Senses.” anchored the campaign with concise, emotionally resonant messaging while emphasizing the brand’s precision-based approach to wellness. The visual system paired clean pharmaceutical-inspired packaging with elevated editorial aesthetics to create a campaign that felt sophisticated, modern, and culturally aware.

Creative Direction, Copy & Design by Terrell Johnson.