DJ Khaled x Gatorade Capsule

Art Direction / Designer

Merchandise / Packaging

As part of the Gatorade design team, contributed to the development of Gatorade’s first music-driven collaboration capsule alongside DJ Khaled. The project merged sports culture, music, and streetwear through a limited-edition apparel collection that included a Jordan-branded hoodie and custom “We The Best x Gatorade” logo lockups developed for the collaboration.

The creative approach focused on blending Gatorade’s performance heritage with DJ Khaled’s larger-than-life visual identity, resulting in a capsule that felt rooted in both athletic energy and contemporary culture. Responsibilities included supporting visual design execution, collaboration branding, logo integration, apparel graphics, and digital promotional assets used across campaign touchpoints.

The partnership represented a cultural expansion for the brand, bridging music, fashion, and sports within a unified creative system.