TIDAL ‘Re-Live The Music Around You’ Campaign

One School: Chicago ‘Innovation’ execution brief to help live music oriented brands become more pandemic-proof. My idea was by using NFC technology and location-based notifications to prompt mobile devices to view concerts exclusively on TIDAL when you pass the venue that it took place.

The following mock advertising campaign displays an artist at a concert isolated to one fan in the crowd to showcase concert streaming exclusivity on TIDAL.